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Case Studies

Retail Media Eye Tracking: What 98 Shoppers Reveal About Digital Signage

Retail Media Eye Tracking: What 98 Shoppers Reveal About Digital Signage

Dean
Published on: 03/01/2026

Family Mart tested four screen layouts using eye tracking research. The data revealed surprising patterns about how shoppers scan digital signage and why movement placement matters more than screen size.

Case Studies
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Hair Care Case Study: Eye Tracking Research Reveals Consumer Behaviour

Hair Care Case Study: Eye Tracking Research Reveals Consumer Behaviour

Dean
Published on: 03/01/2026

Discover how eye tracking research reveals what consumers really notice about hair products. A Tokyo brand used behavioural analysis to understand why damaged hair attracts more attention than healthy styles.

Insights
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